So you’ve registered your name with the county, either as a DBA, LLC, S-Corp, or what not. Now you are set to go. Or are you? Have you decided who your target market is? How you are going to secure some market share? Is your portfolio truly ready to impress your specific clients? Have you made sure your business has a solid foundation? Writer Shaun Crowley breaks it down to 4 steps:

“Your plan should be based around your four pillars:

1) Devise a persuasive business offer so new clients remember you and recommend you.

2) Have a selection of work in your portfolio that clearly demonstrates your business offer.

3) Have a well-structured website that reinforces your business offer.

4) Have a stash of business cards that remind prospects of your business offer after you have met them.”

Make sure to click through to read the full-story and stay tuned to see our next chapter on putting yourself out there.