In one of my recent posts about what I learned at the #140conf, I mentioned how Twitter has amplified the message of so many, people and business alike; one of those beneficiaries being the rise of the gourmet food trucks. This got me thinking: What about those trucks makes me like them so damn much? How and why has Twitter helped them achieve such dramatic and sudden growth? As a fan of these trucks, and their affordable deliciousness I figured, this particular question calls for another list.

So hit the jump below for a few of my reasons why they are so successful (and will continue to be) in the future with their great blend of food and social media. Don’t forget to read the rest of the reasons over on Social Sunday w/ Jon Lansner on OC Register.com!

1) It’s a Kulture thing. Maybe it’s all the MTV or LOL catz, but kids these days love them some late night food runs. The teaser tweets of an upcoming location, the anticipation as you plot with your friends, the driving to random locations, the 45 minute wait, these are all things that whip mild mannered tweeters into starving, crazy-eyed foodies.

2) Agile. Mobile. These restaurants on wheels know no boundaries. If there are hungry people to be found they will be there. Not bound by the brick-&-mortar of normal restaurants, these trucks can cover an entire city in one day, blanketing the city or cities in that succulant smell and leaving in their wake hundreds of satisfied, and full customers.

3) Great chefs. Fantastic marketers. Kogi BBQ has been reaching out to their customers and tweeting their locations for a year now and their success has garnered them national attention. By engaging their customers, listening to where those hungry folks are, and providing fantastic food and service (they gave everybody free desert for being so patient when I went) it’s no wonder people drive miles just for one of their delicious tacos.

You can read the rest of this entry on Social Sunday w/ Jon Lansner.